Ajinomoto's Kenko Salala--'kenko' in Japanese means 'healthy'--is a cooking oil made 100% from soy beans that has the effect of naturally lowering cholesterol levels. When creating the package design, Bravis wanted to emphasize the two key themes of '100% soybeans' and 'the power of nature'.

That's the reason the product name appears in a rustic, handwritten style, and the colors and pictures are all designed to send a clear message of naturalness. The result is a friendly and accessible look that's sure to catch the eye of the passing shopper.

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