Bravis created a powerful new corporate brand identity for At LOAN, the consumer finance arm of a major Japanese bank. The identity is based on a powerful, vibrant red that positively hums with energy and power. The long, sweeping tail of the @ mark expresses the firm's innovativeness and potential in financial services, as well as the commitment and passion of all the employees. The upper case used for the word 'LOAN' clearly communicates the solidity and trustworthiness that the company has as a part of the huge Mitsui Sumitomo Banking Corporation group. The new identity was launched in April 2004.

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