Nikkei Business, Japan’s No. 1 weekly business magazine, interviewed Fumi Sasada, president of Bravis International Limited, for the August 25th issue.

Sasada talked about the current climate of corporate branding and stressed that companies ought to regard corporate identity, brand identity and package identity as equally high priorities.

He went on to explain the process Bravis had followed when developing some of the very well known packages it’s responsible for, and explained what makes Bravis unique in the world of branding.