About Fumi Sasada

Bravis President and CEO Fumi Sasada

Fumi Sasada was born in western Japan, but attended high school and university in Los Angeles, USA. After graduating from the Art Center College of Design, Pasadena as a graphic and packaging major in 1975, Sasada joined the San Francisco office of Landor Associates. He returned to Japan as creative director of their Tokyo office in 1983 and was responsible for major corporate identity projects including Mizuno, Tokyo Gas, NEC and the Nagano Olympics.

He was appointed Japan representative and deputy president of Landor Associates, Tokyo in 1992 and established Bravis International(the name is a fusion of the words 'brand'and'visual')in June 1996.With an in-depth knowledge of branding and design issues based on 30 years experience as a designer and a design director in the US, Japan and Asia, Sasada's passion for design remains undiminished. 'Whether for design or naming, when it comes to the number of directions we explore and the quality of creative work we offer,'he says, 'no one can beat Bravis.

【 Prizes won by Fumi Sasada 】

1978

Winner, Cover Design Contest, American Print Magazine

1978

Merit Prize, New York Art Directors'Club

1986

Runner up for Shokusan-Jutaku Sign Plan in the Metropolitan Tokyo Outdoor Advertising Contest

1992

Silver Medal for Actio CI plan in the CS Design Prize (Sign division)

1998

Ministry of Trade and Industry Prize for Kirin Gogo no Kocha (canned tea beverage) in the JPC Competition sponsored by the Japan Print Industry Federation

1998

Gold medal in the BDA Gold Award Competition for NEC computer peripherals

1999

Gold Medal for Promise (consumer loan company) Sign in the 29th POPAI-JAPAN SHOW awards

2002

Silver Mermaid prize for Kirin Hyoketsu fruit drink in the Golden Mermaid Prize

2003

Special award for Kirin Hyoketsu from the Japan Package Design Association (JPDA)

2006

Division prize for Kagome's vegetable drink Yasai Ichinichi Kore Ippon from the Japan Package Design Association (JPDA)

2006

APD Shanghai prize for Kirin Hyoketsu at the APD Shanghai

2008

Tokyo Campanella, a chocolate wafer crisp, won the Gold Award in the 2008 Pentawards. Mercian Eau de Vie, meanwhile, won a bronze award in the luxury category.

【 Others 】

1984

Instructor in Art Faculty of Nihon Daigaku university.

1989

Member of PDC and on the jury for Asia region in the Gold Award

1993

Part-time professor at Aoyama Seizu Gakuin college

1993

Member of the Nagano Olympic Organizing Committee; On the board of the Official Poster Selection Committee

1996

Member of the Japan Package Design Association

1997

Member of the Japan CI Conference Group

1997

Member of the American Chamber of Commerce in Japan

1998

Member of the American Graphic Art Association

1998

Member of the U.S. Brand Design Association

2000

Member of Europe Package Design Association (PDA)

2006

President of the Japan Package Design Association (JPDA)

2007

PENTAWARDS: Jury member representing Japan