Bravis International President and CEO Fumi Sasada was featured in the Chuo Nippo, one of Korea's three major newspapers, on February 27, 2007. The article, based on an interview conducted in Seoul when Sasada was there for a seminar to mark the one-year anniversary of Bravis' Seoul office, touched on topics like the different attitudes to branding in Japan and Korea and how Bravis goes about approaching different kinds of branding projects.