The Russian design magazine 'Identity' ran an interview with Fumi Sasada, Bravis president and CEO, about the development of the visual identity for the Olympic Winter Games in Nagano in 1998, a project he had been in charge of when at Landor Associates, prior to founding Bravis.

With the selection of Russia's Sochi as the site for the games in 2014, interest in the Olympics and related branding issues is naturally at fever pitch in the country.

Identity[ 9MB ]