A blend of shochu, soda water and fruit juice, Hyoketsu is a best-selling alcoholic beverage drink from Kirin Brewery.

The July 29, 2008 Kirin Beer Blog entry featured an interview and photo of Fumi Sasada, president and CEO of Bravis International, talking about the design of Hyoketsu Zero, the sugar-free version of the drink. Bravis has been responsible for the design of the whole Hyoketsu series since its debut in 2001.