Maxwell House, which has a long and successful history in Korea's canned coffee market, commissioned Bravis to perform a brand renewal.

The brief was to come up with a can coffee that everyone would feel comfortable and happy to pick up and drink in a casual setting. The intersecting circles on the can recall the marks left on a tabletop by a coffee cup that has spilt a little, thus expressing the easy-going, casual nature of the beverage.

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