Sumomo is a bittersweet soft drink made from seasonal plums. It is designed to evoke memories of childhood and to have a summer seasonality.

In creating the packaging, Bravis consciously sought to evoke the lively mood of a traditional summertime street festival in Japan incorporating elements like plum candy, fans, wind chimes and, as a background, the decorative patterns from tenugui towels. Indeed, the polka-dot pattern that encloses the whole bottle communicates a very direct sense of cool refreshment.

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