Hyoketsu Zero

Kirin Brewery

Hyoketsu Zero is Kirin Brewery's sugar-free version of Hyoketsu, its bestselling mildly alcoholic drink made from shochu, soda water and fruit juice. Kirin chose to compensate for the absence of sugar here by upping the alcohol content from the normal 6 to 7%.

An interview with Bravis president and CEO Fumi Sasada about the thinking behind the design of Hyoketsu Zero was published on the Kirin Beer Blog (Japanese only).

Services

- Brand Identity

- Package Design

Kirin Brewery Other Project

- Nodogoshi-Nama
- AkiAji
- Chuhai Hyoketsu
- Hyoketsu Lemon Strong
- Hyoketsu Zero
- Kirin Chuhai Hyoketsu Yasashii Kajitsu No 3%
- Kirin Chuhai Hyoketsu Ice Vodka
- Hakusui
- Kirin Beer 100th Anniversary
- HoneyBrown/BeerShokunin
- Kaori Makkoi Umeshu Sodawari
- Kirin Makkoi Umeshu