As the name suggests, Hyoketsu Lemon Strong is a stronger and sharper-tasting version of Hyoketsu, Kirin's bestselling alcoholic drink made from shochu, soda water and fruit juice. The maker describes the product as being 'hard-bodied, lemon-sharp and with a strong [8% rather than the standard 6%] alcohol content.'

While taking care to be consistent with the rest of the series, Bravis used a darker blue to express the idea of a 'hard-bodied' drink, and added the word 'strong' in bold lettering in strident yellow and black reminiscent of a warning sticker to give a sense of wildness and excitement.

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