Meiji Bulgaria debuted in the early 1970s. The brand has a proud history as the leading yoghurt brand in Japan, having won high levels of market share, as well as considerable consumer affection.

Since its inception, the Bulgaria brand has communicated an unchanging aura of genuineness and authenticity--a major factor behind the brand's long-term success. Meiji Dairies wanted to leverage the brand by developing extensions and turned to Bravis for packaging solutions.

Bravis created the package design for Aqua Bulgaria, a smooth drink made from the same lactic acid bacteria used in yoghurt making. The design refers back to the tradition and history of the Bulgaria brand at the same time as expressing the 'low-calorie' functionality of the new product.

Services

- Package Design

Other Project