Luxec

Mercian

Mercian found itself without a low-priced, dry sparkling wine in its line-up, and created Luxec, a sparkling wine made from Japan-grown Chardonnay grapes, to fill the gap. The aim was to promote the wine as an accessible brand that you could pick up and enjoy anywhere.

In addition to creating a package design based on an elegant and iconic-looking diamond pattern, Bravis also devised a total brand identity covering the whole marketing campaign from a pre-launch teaser website through to the official product site (and blog offshoots) and point of purchase.

>>　Luxec Web

Services

- Package Design

- Web Design

Mercian Other Project

- Eau de Vie
- 2001 nouveau
- Dressy Sparkling Wine
- Luxec
- Fossetta