Mercian decided to take advantage of the annual surge in demand for sparkling wine in November and December by developing the Dressy brand, a reasonably priced sparkling wine made from Japanese grapes.

Dressy was positioned as sophisticated and luxurious, but with a very contemporary active casual vibe. It was also positioned as a wine for special occasions--particularly Christmas parties--and the design had to reflect all this. Bravis combined shiny turquoise blue and rose pink colors with black and gold to suggest party fun, luxury, and refinement. The brand flew off the shelves over the 2008-9 Christmas and New Year season and was a great success.

Services

- Package Design

Other Project