Nescafé's Barista is a breakthrough coffee machine that uses instant coffee granules to produce five delicious types of coffee, including espresso, cappuccino and caffè latte.

Bravis created both the brand mark and the package design.

The brandmark combines the B of Barista with the picture of a cup. The design is simple and iconic to insure that the mark can effectively carry out its key communication role across media from packaging to the Internet.

The feel of the design is youthful, contemporary and fun. To guarantee that consumers will easily grasp what exactly the revolutionary Barista does, a clear explanation of the machine was placed prominently on the front of the package.

Services

- Package Design

Other Project