AMO Japan is the leading company of the eye care market. “Complete” is a 4 in 1 contact lenses liquid product (wash, rinse, disinfect and preserve). They used to sell this product as a premium good on the market, but competitors started to make the same products and cheaper, so “Complete” lost its status and had to think about a new strategy to keep their market shares.
Bravis developed the package design for the new “Complete” product.This design uses pale blue and white as brand color on the package which gives a clean and clear image to the customer. This product has the specificity of moisturizing the eyes, which can be noticed easily thanks to the red ribbons. The customer can recognize clearly the “Complete” products because of the unique yellow mark used on all the “Complete” range.
Services
- Package Design