Blink & Clean Lens drops help remove the debris and material that can cause discomfort and irritation to contact lens wearers while also relieving dryness, fatigue and hazy vision. The name comes from the fact that all you need to do is blink after applying the drops to clean your contact lenses.
When designing the packaging, Bravis wanted to express two key benefits: not just the pleasant moistening of the eyes, and the cleaning of the lens that takes place at the same time. This accounts for our choice of a very clean and fresh-looking blue and white palette for the background colors. The logo in the Japanese syllabary at the top of the package incorporates an eyelash motif on the B of Blink to evoke the physical act of blinking, a feature that was exploited in the TV commercial for the product too.
Services
- Package Design
