Kagome is a leading producer of tomato products and Japan’s top maker of vegetable juices. Yasai Ichinichi Kore Ippon (the name literally translates as “A day’s worth of vegetables in this one bottle”) is a juice that provides the necessary daily intake of vegetables, or 350 grams per bottle. Kagome applies its usual high standards to the nutritional value of the 17 tasty vegetables, while the juice makes full use of the company’s advanced concentration technologies.

Asa no Fruits Kore Ippon (literally, “Your morning’s supply of fruit in this one serving”) includes a generous amounts of grape sugar, which is rich in vitamins and minerals and provides an energy boost in the morning.

Bravis designed the packaging for both products. With Yasai Ichinichi Kore Ippon, the white, sturdy-looking human silhouette quaffing his juice and the descriptive name that straightforwardly communicates the product benefits together make for a warm and appealing package design that clearly suggests a healthy lifestyle, while also standing out in the retail space.

As the initial products achieved great success, Kagome decided to extend the brand with a fruit drink based on the same Kore Ichi (“All you need in one bottle”) theme. To leverage the brand equity, the design of the fruit juice drink follows the original design for the vegetable juice, though the silhouette is now that of a young girl (notice the hair). The motif of the sun in a blue sky is introduced to suggest a bright, optimistic morning mood.

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Services
- Brand Identity
- Package Design