Trident, Cadbury’s brand of dental care chewing gum, is available all around the world, but is sold under the name Recaldent in Japan. Bravis has developed the design for this top-tier brand since its launch in Japan.
This design renewal uses the gum opal as a symbolic brand mark to express the product benefits of fighting cavities and neutralizing plaque acids. The package combines the assurance of being good for the teeth with depictions of the ingredients—grapes, lime and mint—to evoke a delicious taste experience.
Services
- Brand Identity
- Package Design
