Bravis recently designed the new package for Nodogoshi-Nama, Kirin Brewery, Ltd.’s new offering in the so-called third beer category. Nodogoshi-nama uses a unique browning technology to produce a drink that is uniquely refreshing, and also offers great depth of taste.
Bravis’ package design communicates Kirin’s confidence in the new product through a ’seal of quality’ or ‘hallmark’ motif. One month after its launch in the spring of 2005, Nodogoshi-Nama had seized a 37% share of the third-category beer market, and was riding high as the segment’s leading brand.
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Services
- Brand Identity
- Package Design
