It was in 1894 that Will Keith Kellogg invented the cornflake while experimenting with ways to make a better diet for hospital patients, and in 1906 that he founded the Battle Creek Toasted Corn Flake Company, later renamed the Kellogg Company. Kellogg continues to thrive after more than a century, a clear testimony to the popularity of the original breakfast cereal concept. Kellogg Japan has extremely high brand awareness in the cereal arena in Japan too, but was keen to explore synergies by developing strategic brand extensions.
As part of this drive, Bravis designed the packaging for the sweet snack Crispy Treats, as well as the Breadia line of bagels and waffles.
Services
- Brand Identity
- Name Creation
- Package Design