Japan’s top-ranked maker of film and number two in the world, Fuji, as its ‘Imaging and Information’ slogan proclaims, has branched out into recording media, data storage and digital imaging technology.
Bravis created the packaging for Fuji audio products (cassette tapes, MDs, CDs) which are sold under the Axia name. The packaging for the color MD series was designed to appeal to a young audience looking for a fun, self-expressive product.
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