Hite Jinro（Korea) hite Max The Premium

Hite is Korea's largest brewer. Famous for using 100% malt, Max is one of the most popular beer brands in Korea.

Max THE PREMIUM is a limited edition beer made from the best quality ingredients. It was created to drive the brand image further upmarket.

Bravis developed the package. The gold label decorated with golden stalks of barley is designed to project an image of quality. We reduced the size of the Max logo to distinguish the product from the regular line-up and to createa more upscale feel. For the gift box package we used a dark brown color to project the calm, sophisticated mood suitable for a premium product.

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