Uni President(Shang-hai) Fruit Juice Series

Uni-President is Taiwan's largest food group with particular strengths in the manufacture and sale of instant noodles and drinks. It is also active in Mainland China, particularly in the prosperous coastal regions.

Shanghai Uni-President launched a Fruit Juice Series of juice-based drinks based on the 'first squeeze' (best part of the fruit) concept.

The package design Bravis developed communicates this concept in a very straightforward way. Large illustrations of succulent fruit appear beneath colored labels that vary according to the flavor. The bright, cheerful package successfully expresses the energizing and healthful properties of the vitamin C, of which this juice is so full.

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