Among all the various messages that corporations put out, the corporate statement is the most succinct expression of the Corporate Identity. When the Corporate Statement is combined with the Visual Identity on various items across a range of media it projects an effective message and image, and thus plays a crucial role in the whole branding effort. In intellectual property terms, the corporate statement, when used in conjunction with the Visual Identity to create value as a trademark, can evolve into an important intangible asset.

In the preliminary stage, Bravis first establish a concept based on a careful systematization of the corporate philosophy and the brand platform. This concept is used to establish the directions and categories for the development of the Corporate Statement. The statement is developed based from this foundation, as well as on criteria of image and functionality. Once the copywriting team have created a pool of statement ideas, the candidate statements are screened against the evaluation criteria. The best of the statements that pass the screening process are subjected to a basic legal check, and screened by native speakers for any possible negative meanings. The candidate statements presented to the client in the presentation are the ideas that passed all these hurdles with flying colors.

After the presentation, the client selects a short list of Corporate Statements. These are submitted for legal check to make sure there is no similarity to existing statements. The final selection is made based on the results of the checking process.Bravis develops statements that deliver optimum performance in both corporate-branding and corporate-communications terms.