Transmitting the Brand
Television Niigata Network or TENY, the television station of Niigata prefecture in central Japan, required a new corporate mark.
Creative Response
Bravis selected a blue color for the logotype because of its high-tech, futuristic look. The looping lower case E represents TeNY's role in gathering information in and beaming television programs out from the station, while also evoking a satellite orbiting the earth. The orange of the dot motif provides a lively counterpoint to the blue to create an identity that is authoritative but friendly at the same time.
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