• All Raisin Chocolate/All Apple Chocolate/All Strawberry Chocolate1
  • All Raisin Chocolate/All Apple Chocolate/All Strawberry Chocolate2
All Raisin Chocolate/All Apple Chocolate/All Strawberry Chocolate1 All Raisin Chocolate/All Apple Chocolate/All Strawberry Chocolate2

All Raisin Chocolate/All Apple Chocolate/All Strawberry Chocolate

Tohato

Japan is seeing the rise of the so-called poké-choco market. Poké-choco are small, bite-size chocolates often with an unusual mouthfeel. Snack manufacturer Tohato decided to move into this space by leveraging the 'real fruit feel' strengths of its popular cookie brand All.

The package featured 'All-chan' (the anthropomorphized word 'All' that acts as the brand mascot); an illustration of fruit; a picture (including a side section) of the confectionery; the word CHOCOLATE in large capitals; and a background pattern that evoked the idea of crunchiness.

Although the package itself is small, Bravis developed a very strong and eye-catching design.

Services
- Package Design
Tohato Other Project
- Harvest Series
- All Raisin All Series
- All Raisin/Harvest Chocolate Bar
- All Raisin Series: Minimocchi Raisin, Minimocchi Banana
- All Raisin Chocolate/All Apple Chocolate/All Strawberry Chocolate
- Chicchai All Assort Raisin & Apple Chicchai Harvest Assort Sesame & Chocolate

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