Signs of Sophistication
The busy Toyoko Tokyu store is located in Tokyo's Shibuya railway station. As a result, the majority of its customers are young, married women from the prosperous western suburbs who come into town on the Tokyu-run Toyoko line train which terminates there. Tokyu Shibuya asked Bravis to create a new signage system that fitted this customer profile.

Creative Response
Bravis wanted to create signs that worked not just on a functional, but also on an emotional level. We therefore developed a young but sophisticated look that combined bright, feminine colors with clear and easy-to-understand graphics.

Services

- Brand Identity

- Design System & Application

- Brand Identity Manual

Tokyu Department Store Other Project

- Tokyu Honten
- Tokyu Toyokoten