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T & D

T & D Holdings

A Union of Life Insurers
Taiyo Mutual Life and Daido Life Insurance and T&D Financial Life united to form an industrial group. The new group, which aimed to leverage the strength of the constituent firms to offer a variety of life insurance products to an increasingly discerning public, was in need of a visual identity.

Creative Response
Bravis created a simple corporate mark, the colors of which echo the original corporate marks of the partners, the T of Taiyo being red and the D of Daido being blue. The repetition of the key colors communicates the fact that T&D Group exists to maximize the existing - and different - strengths of the two founding companies.

Services
- Brand Identity
- Design System & Application
- Brand Identity Manual
T & D Holdings Other Project
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