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Tokyu Honten

Tokyu Department Store

Understated Luxury
The Shibuya Honten (main store) is the flagship store of the Tokyu Department Store Group. Located in Shoutou, Tokyo's most exclusive residential area, and linked to the prestigious Bunkamura art complex, it offers a luxurious shopping experience to a well-heeled, mature clientele. Bravis was asked by Tokyo to develop a signage system for the entire store.

Creative Response
In addition to creating all the directional signs, Bravis also created visual identities for a number of sub-brands, such as the custom tailor, Tailor Shoutou, the personal shopping service, Salon on Five, and the first floor with its luxury brand boutiques, Signature Avenue. In tune with the upscale ambience of the store, Bravis used a subdued palette of deep, soothing browns with gold accents to create a consistent and sophisticated visual identity system.

Services
- Brand Identity
- Design System & Application
- Brand Identity Manual
Tokyu Department Store Other Project
- Tokyu Honten
- Tokyu Toyokoten

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