• Kenko Sarara Gift Set1
Kenko Sarara Gift Set1

Kenko Sarara Gift Set


Giving gifts is an important part of Japanese culture and companies create special gift packages to serve this need. Ajinomoto's Eco Gift Series is a series of gifts that focus not just on being healthy and tasting good, but also on minimizing wrapping and packaging to reduce the negative environmental impact.

The package for Kenko Sarara, a brand of vegetable oil that was part of the Eco Gift Series, was made of coconut fiber pulp leftover from industrial processes. Using this for packaging was an effective use of resources and helped reduce waste.

Bravis used the minimum of color in the package design to better communicate the feel of the original coconut fiber pulp. The light green (evoking nature) and the white (suggesting purity and health) in the two-color graphic express the soy beans from which Kenko Sarara is made.

- Package Design
Ajinomoto Other Project
- Aji-shio
- Healthy Salala
- Kenko Sarara Gift Set
- Ajiamen
- Mor Chu Gaotang
- Chinese Family Circle Gift Set
- Nensho Soup
- Amino Vital Guts Gear
- Olive Oil Extra Virgin
- Dressing Gift Set
- Ajinomoto Plus
- GABAN Grill Sauce

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