• Aji-shio1
  • Aji-shio2
Aji-shio1 Aji-shio2

Aji-shio

Ajinomoto

Aji-shio is a widely used brand of table salt. It is coated with MSG to stop it clumping and includes flavor enhancers.

Bravis renewed the package design for this long-selling brand. We selected a vivid blue--the color of the sea whence salt originates--as the key color for the brand, while placing the name in bold white letters on the upper part of the package. The pouch version of the product features a picture of the sort of cute packed lunch a mom would make for her kids to prompt thoughts like like 'Hey, I can use this'; 'This looks handy'; and 'This looks fun.'

Services
- Package Design
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