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Missism

Amway Japan

A Japanese Woman in New York
Amway, the world leader in the person-to-person marketing business, wanted to create a new cosmetics brand targeted at young women. The product was modern, urban, sophisticated and international and was positioned as 'the cosmetic for young Japanese women who have made a success of it in New York City'.

Creative Response
Bravis developed a range of names covering different themes like 'Independent', 'International' and 'Urban'. 'Missism' was selected because, being a virtual palindrome, it was eye-catching even when perceived only as a pattern of letters. The 'Miss'- part of the name identifies the audience as young women, while the '-ism' suffix (as in 'Capitalism', 'Relativism') suggests independence of mind and strong adherence to one's own principles. The logomark, with the italicized 'i' is designed to look cool, sleek and modern.

Services
- Brand Strategy
- Brand Identity
- Design System & Application
- Brand Identity Manual
- Name Creation
- Package Design
Amway Japan Other Project
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