• Lutein Blueberry1
Lutein Blueberry1

Lutein Blueberry

Bausch + Lomb

Bausch + Lomb is a world leader in eye care products including contact lenses. Their Lutein Blueberry supplement contains lutein, a carotenoid that can help relieve fatigue after a long day reading documents or staring at the computer screen. Many competitor products were already on the shelves by the time Lutein Blueberry came to market, but the high level of trust and respect Bausch + Lomb enjoys in the eye care field make it a serious contender.

Bravis chose purple as the category color since blueberries were the supplement's key ingredient. Pairing purple with white resulted in a vivid contrast--and an eye-catching package that stands out against the competition. The product was targeted at a young market segment (people in their 20s and 30), so Bravis aimed for a package with a modern look that people would be happy to keep on their office desks. The use of a photograph in gentle tones as the background element suggests a safe, gentle product made from all-natural ingredients.

- Package Design
Bausch + Lomb Other Project
- Lutein Blueberry

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