• BitCash1
  • BitCash2
BitCash1 BitCash2



Convenient e-Money
Japanese consumers are less likely to use credit cards than their counterparts in Western countries - even more so when online payments are involved. In addition, many young people, the biggest users of computers and mobile phones, do not even have a credit card in the first place. BitCash is safe and easy-to-use Internet cash in the form of prepaid cards on sale at vending machines in convenience stores all over Japan.

Creative Response
Bit Cash is a largely online brand, so Bravis determined that what was needed was a compact icon that could fit easily on computer or mobile phone screens, but nonetheless stand out. Bravis therefore combined the B and C of BitCash into one neat and simple symbol, and selected a visually arresting red as the key color.

- Brand Identity
- Design System & Application
- Brand Identity Manual
Bitcash Other Project
- BitCash

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