• Urutsuya1



Urutsuya is a 'beauty drink' produced by Calpis and aimed at a female audience. Every 300ml bottle includes 500 milligrams of N-acetylglucosamine and Vitamin C.

A low-calorie lemon water with a fragrance of herbs, Urutsuya is designed to be drunk at relaxed moments such as after emerging from a nice hot bath, or before going to bed for the night.

The package is designed to evoke the moisture and glossiness of healthy skin. This color fades away to become transparent at the base of the bottle for an overall effect of extreme simplicity and purity.

By incorporating the moon icon and the slogan 'Ashita no Kirei ni' ('For Tomorrow's Beauty), the functional appeal of Urutsuya as a drink to take every night at bedtime is effectively communicated.

- Brand Identity
- Package Design
Calpis Other Project
- Natuluce
- AminoVITAL Amazon Water
- Calpis Sparkling Lime
- Urutsuya
- Calpis Refresh/Calpis Premium Rich (Korea)

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