• Elleair Luxury Moist1
  • Elleair Luxury Moist2
  • Elleair Luxury Moist3
Elleair Luxury Moist1 Elleair Luxury Moist2 Elleair Luxury Moist3

Elleair Luxury Moist

Daio Paper

Daio Paper's Elleair Zeitaku Hoshitsu ('Luxury Moist') is a superior brand of moist tissues with exceptional levels of moisture, softness and smoothness.

The package uses only two colors: blue and white. The uppermost face of the box, which resembles silk stretched over a blue background, tells consumers that Daio's tissues are as soft and smooth as silk.

The cotton flowers on the sides of the box function as a design accent while also expressing the concept of 'organic gentleness.' Coupled with the navy-blue panel flap with the product name, the overall design exudes a sense of superior quality and category dominance.

A sister product--moist tissues with refreshing menthol--was a similar two-tone, but with green and white, rather than blue.

Services
- Package Design
Daio Paper Other Project
- Elleair Tissues
- Elleair Luxury Moist

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