• Decencia1
  • Decencia2
Decencia1 Decencia2



Established in January of 2007, Decencia is a cosmetics company that specializes in products and services that can help women with skin problems like atopic dermatitis and excessively sensitive or dry skin look their best.

Commissioned to create the corporate identity and the packaging design for the new firm, Bravis went for a look and feel that emphasized purity, clarity and kindness and gentleness. The circular dot above the 'i' in decencia, a core design element in the identity, is designed to communicate a key corporate message: resembling the Japanese character 'tsutsumu' (meaning 'to envelop', 'to protect'), the shape proclaims 'Our products will take care of you and gently protect your delicate skin'. The corporate color is a calming blue that suggests the soothing and cooling sensation of lotion on skin.

- Package Design
Decencia Other Project
- Decencia

Page Top