CIKTMUPS: All About Package Design Goes on Sale

Sendenkaigi, a Japanese specialist publisher for advertising and design, released Fumi Sasada's book CIKTMUPS: All About Package Design on July 5, 2011. (The book is currently available in Japanese only.)

Through detailed case studies, CIKTMUPS provides an accessible explanation of everything that designers and corporate marketers need to know about effective package design. The book draws on Fumi Sasada's more than three decades of experience in branding and design in the US, Japan and Asia.

Everyone from design students to branding, marketing and product development professionals can benefit from the insights in CIKTMUPS.

Press/News Other Project
- CIKTMUPS: All About Package Design Goes on Sale
- Featured in Design Monthly magazine in Korea
- Speech in Tokushima on Strategic Packaging

Page Top