CIKTMUPS Korean-language Edition Released

In July 2011, Fumi Sasada, Bravis president and CEO published CIKTMUPS, an overview of his philosophy of package design. On February 26, 2012, Korean publisher Booktree released a Korean-language edition of the book.

The book provides not just a theoretical framework but real-life case studies from Fumi's decades of experience in the front lines of branding and package design, including in Korea. The book should be a valuable source of insights to Korean brand managers, product planners, designers and students.

A Chinese-language edition of CIKTMUPS went on sale in April 2012.

Press/News Other Project
- Article in Tokushima Shimbun Online Edition
- Fumi Sasada Speech at Tokyo Pack 2012/12/13
- Fumi Sasada Speech at Hitotsubashi University

Page Top