Speech in Tokushima on Strategic Packaging

On September 18, 2012, Bravis president and CEO Fumi Sasada made a speech at a seminar organized by the Tokushima Industrial Promotion Organization. Tokushima is a city of about 260,000 people on Shikoku, the smallest of Japan's four main islands. It is also where Fumi was born.

Fumi spoke about the role that strategically crafted package design plays in building brand value, using a host of real-life examples. Attended by over one hundred people, the event was a big success. It inspired Fumi to do more evangelizing, spreading the word about what good packaging can achieve.

Press/News Other Project
- Fumi Sasada Speech at Hitotsubashi University
- Fumi Sasada Speech at Tokyo Pack 2012/12/13
- Featured in Design Monthly magazine in Korea

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