• hite D1
  • hite D2
  • hite D3
hite D1 hite D2 hite D3

hite D

Hite Jinro(Korea)

Hite is Korea's largest brewer. It approached Bravis to design the package for a new version of its leading beer brand, Hite. Not only would the new beer taste different (full-bodied, crisp and refreshing in the Japanese style), it would also be presented differently in order to appeal to sophisticated twenty-somethings.

The slanting letter 'd' (for 'dry') with its sharp, angular edges expresses the idea of dryness and crispness. The overall design projects a sense of speed and refreshment. The use of silver for the can further accentuates the dry angle, while also looking hip and contemporary.

Services
- Brand Identity
- Package Design
Hite Jinro(Korea) Other Project
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- hite D
- JINRO for Mainland China Market

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