• Max Special Hop 20101
Max Special Hop 20101

Max Special Hop 2010

Hite Jinro(Korea)

Korean brewer Hite released a special limited edition of its Max brand of beer to boost sales and build the brand during the 2010 FIFA Soccer World Cup. Max Special Hop 2010 used only Southern Promise hops, a hop variety grown in South Africa, host country of the World Cup.

To emphasize the links with South Africa and its magnificent natural environment, we created a design with wild animals disporting themselves beneath a wide blue sky.

- Package Design
Hite Jinro(Korea) Other Project
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- Max Special Hop 2010
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