• Tokyo Campanella Flavor Extension/Tie-up Products1
  • Tokyo Campanella Flavor Extension/Tie-up Products2
  • Tokyo Campanella Flavor Extension/Tie-up Products3
Tokyo Campanella Flavor Extension/Tie-up Products1 Tokyo Campanella Flavor Extension/Tie-up Products2 Tokyo Campanella Flavor Extension/Tie-up Products3

Tokyo Campanella Flavor Extension/Tie-up Products

Ill

Tokyo Campanella is a popular biscuit and baked confections brand. It was created specifically as a souvenir gift brand for people visiting Tokyo who need a present for their friends, colleagues and family back home.

When new flavor extensions were added to the Tokyo Campanella line-up, we came up with a design that successfully retained the brand's upscale and understated image while incorporating a photograph of the product (right) and the flavor ingredient (left). This got across the new flavor options and created a sense of novelty and excitement.

Bravis also developed the package for a couple of special special editions of Tokyo Campanella: 'Sora Sweets' sold exclusively at Tokyo's Haneda Airport and a limited-time-only tie-up with the movie Nodame Cantabile
. The movie tie-in aimed to raise brand awareness and widen the consumer base. Bravis created a sleeve that could be slipped over the existing package, creating the excitement of a special edition in a relatively low-cost manner.

As the key protagonists of Nodame Cantabile
are piano players, Bravis decided on a piano motif for the special edition. The contrast between the black of the piano and the original turquoise blue packaging had a powerful visual impact. In addition to the product package, the piano motif was used strategically on paper bags and point-of-purchase materials for maximum effect.

Services
- Package Design
Ill Other Project
- Tokyo-Campanella
- Tokyo Campanella Flavor Extension/Tie-up Products
- Tokyo Pastello(2009 PENTAWARDS Winner)

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