• Reiryoshitate1


Japan Tobacco

Japan Tobacco, the former government tobacco and salt monopoly, is now a semi-privatized entity. In addition to its core cigarette business, it is also active in the food and beverage industry.

The selling point of the Reiryoshitate (the name means something like 'cool and freshly made') series is its cool and refreshing taste.

Bravis was asked to design the package for a sweet and mellow pink grapefruit drink with mild acidity and a 20% real fruit juice content.

The package design we created combines a picture of a bright and fresh pink grapefruit dotted with drops of ice and frost. The product brand name and the flavor are also outlined in white ice for a package that suggests the ultimate in cool refreshment.

- Package Design
Japan Tobacco Other Project
- L'airbon
- Reiryoshitate
- KajitsuTaikan The Grapefruit
- Arashibori Nashi (Mizore-nashi)
- Kajitsu-Taikan Rio Red
- Kajitsu-Taikan: Tsubushi Ichigo Milk
- Kajitsu-Taikan Series: Kuzushi Aka-Budo
- Kajitsu Taikan Fuyu no Ka Shibori
- Kajitsu Taikan Hoobaru Shiromomo
- Daichi Ga Migaita Kireina Mizu
- Sumomo

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