• Yoshokuya-san no Kodawari Sauce Series1
  • Yoshokuya-san no Kodawari Sauce Series2
Yoshokuya-san no Kodawari Sauce Series1 Yoshokuya-san no Kodawari Sauce Series2

Yoshokuya-san no Kodawari Sauce Series

kagome

Bravis designed the packaging for Kagome's Hamburg Steak Stew Sauce, Yoshokuya-san no Kodawari Meat Sauce, and Yoshokuya-san no Kodawari Neapolitan Sauce. ("Yoshokuya-san no Kodawari" can be roughly translated as "Restaurateur's Choice.")

Since Hamburg Steak Stewed Sauce enables anyone to make an authentic demi-glace sauce with ease and is very convenient for bento box packed lunches, it has been very well received.

The Yoshokuya-san no Kodawari Sauce line was designed as a series. To communicate the deliciousness of the sauces effectively in a relatively tight space, Bravis placed a picture of the sizzling pan at the top of the package to ensure maximum appeal on the shop shelf, while the cap of the bottle features the restaurateur's personal seal guaranteeing flavor quality.

While the Hamburg Steak Stewed Sauce is a more everyday product, Yoshokuya-san no Kodawari Meat Sauce and Yoshokuya-san no Kodawari Neapolitan Sauce are more upscale offerings. The design also made use of a stripe that appears on other products in the line-up to reinforce the appeal of the Yoshokuya-san series as a whole. Bravis changed the color of the stripe to gold in order to send a clear message of quality and luxury.

Services
- Brand Identity
- Package Design
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