• Attack Gift1
  • Attack Gift2
Attack Gift1 Attack Gift2

Attack Gift


Recent years have seen a decline in gift giving, with young people particularly reluctant to give washing powder, a once traditional gift. Kao Corporation wanted to bring customers back to giving such practical gifts and so asked Bravis to develop a special gift version of Attack as a flagship product, which would have a look quite distinct from the everyday version of Attack.

While the regular version of Attack is green, the gift version is decorated all over with white flowers and features a broad gold band to communicate clearly that it is a premium product. The 'white Attack' design was praised for its distinctiveness and for standing out from the crowd in product catalogues.

- Brand Identity
- Package Design
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