• Kataoka Bussan1
Kataoka Bussan1

Kataoka Bussan


Kataoka Bussan
Based in Sapporo, Kataoka is a major importer and seller of well known food brands such as Lavazza coffee (Italy), Twinings tea (U.K.), Van Houten cocoa (Holland) and Godiva Chocolates (Belgium).

The company marked 50 years in business in April 2010 with a new corporate logo and corporate statement. (The new statement, 'Oishii hitotoki o sekai kara,' means something like 'Delicious moments from around the world.)

Creative Response
Kataoka's luxury food products are often given as gifts. Bravis therefore designed the 'K' of the logotype to evoke the shape of a tied and curled ribbon on a gift-wrapped package. The highly distinctive lettering promises classic quality, value as well as hinting at the way Kataoka's products help bring people together (like a ribbon).

The initial uppercase 'K,' with its dynamic strokes, expresses Kataoka's willingness to be bold in business, while the quieter lowercase letters used for the rest of the name evoke an image of timeless elegance. The red of the corporate color simultaneously suggests warmth, passion and solid trustworthiness.

- Brand Identity
- Design System & Application
Kataoka Other Project
- Kataoka Bussan
- Mon Cafe'
- Twinings/Debailleul Chocolate Gift
- 216 The Strand
- Twinings Instant Tea
- Twinings EG
- Van Houten Cocoa Sticks
- Van Houten Pure Cocoa
- Twinings Earl Grey Milk Tea

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