• Gogo Mo Kellogg1
Gogo Mo Kellogg1

Gogo Mo Kellogg


Japan's breakfast cereal market is not expanding, and indeed the declining birthrate means that the shrinkage in the children's cereal market is particularly acute.

Gogo Mo Kellogg--which means literally, 'Kellogg in the afternoons too'--represents a bid to get growing children to eat nourishing cereal outside of the traditional breakfast scenario. Each Gogo Mo Kellogg cup contains a meal's worth of cereal plus a sachet of chocolate sauce. Just pour in some milk and it's ready to eat.

To emphasize that this is a dish to be enjoyed between meals in the afternoon, Bravis enclosed the product name in the hands of a clock pointing to 3 o'clock. This graphic was subsequently extended to Kellogg's regular breakfast cereal packaging as part of a campaign to encourage people to eat cereal in the afternoon too.

- Package Design
Kellogg Other Project
- Breakfast Cereals
- Cereal Biscuit Crisp Series
- Gogo Mo Kellogg
- Breadia/Krispies Treats

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