• Hokkenamu Project Kupffers1
Hokkenamu Project Kupffers1

Hokkenamu Project Kupffers

Korea Yakult(Korea)

Hokkenamu Project Kupffers is a lactic acid drink developed by Yakult Korea that, when drunk on a regular basis, can help support liver functions. It is available through home delivery only.

Hokkenamu is the Korean name for the Japanese raisin tree. In Korea the Japanese raisin tree is prized for its ability to flush out alcohol toxins and cure hangovers, and every part of it--its bark, fruit and seeds--is used.

To emphasize the efficacy of the product, Bravis created an icon that suggests the Japanese raisin gradually permeating the liver. The gold color used for both the bottle and the cap projects an image of quality.

- Package Design
Korea Yakult(Korea) Other Project
- Hokkenamu Project Kupffers

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